The best entrepreneurs are brand builders. Become one.

Gain the clarity and confidence necessary to craft a winning strategy.

The founders’ sidekick

for brand strategy

Ezequiel Abramzon worked at Disney for 22 years with diverse roles in Latin America and Europe. He established multiple award-winning international teams and built several 8-figure B2B and B2C products and operations.

Capitalize the full potential of your business

  • Clarify

    Align everything and everyone in your organization.

  • Simplify

    Build confidence to make better short and long-term decisions.

  • Multiply

    Create exponential impact and set the course for sustainable growth.

Why do you need a strategy?

Because consumers are evolving faster than ever before and are becoming a moving target.

Brands need to behave like living entities that can’t be ignored. And for that, your business needs a compelling brand strategy to connect with customers in meaningful ways because they choose brands that matter to them, brands that make them feel special.

BUSINESSES

Mana Tech

Ticmas

Titan Space

Global Music Branding

Almacena Platform

Extendeal

Fusion

Vaja

Go Crazy

Everyangle

Sienes

MedAdviser

Cuidarlos

Datamart

Kin Analytics

Overboost

Mana Tech • Ticmas • Titan Space • Global Music Branding • Almacena Platform • Extendeal • Fusion • Vaja • Go Crazy • Everyangle • Sienes • MedAdviser • Cuidarlos • Datamart • Kin Analytics • Overboost

Trusted by amazing entrepreneurs like you

 

“LALO is simply best in class when you think about brand strategy. We have worked with many branding companies and in our experience, nothing comes close. Ezequiel Abramzon is insightful, result-driven and out of the box. If you are looking for a brand strategy that transforms your company, call him.”

Jazmin Kuan Veng, Founder & CEO at Fusion Communications, Italy.

“Absolutely amazing! it has been a pleasure working with EZ and we have an extremely clearer brand strategy after having worked with him! Incredibly thoughtful and a systems thinker who can pull together multiple complex topics and distill them into their purest essence.”

Ashley Pilipiszyn, Co-founder and CEO, Titan Space Technologies, US

“The branding process was, on many levels, a before and after in the dynamics for the company and the teams that we participate in. We not only redesigned the brand, but rethinked ourselves as a company, we understood our business, our value proposition and the reason why we are here.”

Melina Nogueira, Head of Customer Success at Ticmas, Argentina

Ezequiel brought us clarity to move forward. He aligned all the partners behind where we want to be.

Tim Boomsma, Co-Founder at Global Music Branding, Netherlands

“Ezequiel masters on Brand Strategy by focusing on the long-term. His methodology helped me develop a smart strategy behind my brand providing strong foundations for sustainable growth. He makes the right questions and shares strong insights and clear examples to find the answers.”

César Val, Founder and CEO at CEVAL Consulting, Dubai

“Ezequiel brings clarity and reflection. He listens and extracts the substance from the debates that he proposes to order the strategy as if it were a puzzle where everything fits perfectly. He teaches brand strategy by learning the idiosyncrasy of the company.”

Alvaro De La Rosa, Brand & Communications Director at Club de Fútbol Fuenlabrada, Spain

“His ability to conceptualize and elevate our vision was brilliant, clarifying our long-term path and aligning all the aspects necessary to achieve it in a simple way. At a personal level, I enhanced my view of the future and realized the importance -and applicability- of branding (vs. marketing), which is central for sustainable growth.”

Iván Spollansky, Co-Founder at Sienes, Argentina

“Having carried out a brand development process in the past, I had an idea of what the job to be done would be. But the truth is that from the very first moment I was surprised by the depth of the process carried out by Ezequiel. It made us rethink the brand from scratch. It was like taking the brand to a psychologist's couch and being born again. We discovered things that until now (20 years of the brand's life) we had not considered. Delighted with the whole process!”

John Hindaly, Founder and CEO at Vaja, US

“Fucking brilliant.”

Gustavo Branger, Founder & CEO at Go Crazy, Netherlands

Uniqueness is a journey, not a state. Start yours.

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