Yes. F*ck safe.
Safe is boring. Safe is forgettable. Safe is bad for your business.
Successful brands don’t look, sound, or feel like anyone else in their category. They are distinctive by design, and every part of how they show up is intentional. Whether that means loud or quiet, bold or subtle, is a matter of personality, context, and customer focus. What they never are is interchangeable.
To become the obvious choice for your ideal customers, your thinking has to grow before your business does.
That’s the shift we work on with you: the mindset that brings out the best version of your team, and the strategy that brings out the best version of your business.
Most branding agencies run a short strategy sprint, just enough to brief the design team. The focus is on output: a logo, a deck, a new website. Strategy is like an appetizer.
We’re not an agency. We’re a brand strategy consultancy. Strategy is the main course. We go deep into the business-critical decisions most agencies skip: company direction, positioning, culture, product architecture, sales narrative, go-to-market, and more. Design can be part of what comes out of that work, but it’s a piece of the puzzle, never the puzzle itself.
Get the strategy right, and the design takes care of itself. Get it wrong, and no amount of design will save you.
What to expect when working with us
Flexibility
No formulas. We follow a process, but your business is unique and deserves a strategy tailored to it.
Honesty
We won’t tell you what you want to hear. We’ll tell you what we actually think, even when it’s uncomfortable.
Questions
A lot of questions. We’re genuinely obsessed with understanding you and what you’re building.
Partnership
You’re not just a client to us. We immerse ourselves in your world and get hands-on with your growth.
Depth
We believe in substance over speed. True alignment requires discipline, patience, and an open mind.
Optimism
We believe anything is possible for your business, and we lean into a positive future for you and your team.
About Ezequiel Abramzon
Ezequiel Abramzon works at the intersection of creativity, strategy, and innovation. He founded LALO to help fast-growing startups build a brand that owns a clear market position, wins clients, convinces investors, and attracts top talent.
His work is grounded in 22 years as a senior executive at The Walt Disney Company, where he helped scale iconic brands like Disney, Marvel, and Star Wars across Latin America and Europe. As a General Manager, he led Disney's digital transformation in Latam, operating several multi-million-dollar B2C and B2B lines of business and leveraging technology to bring Disney's storytelling to new generations.
Before Disney, he worked as a creative across multiple industries, including advertising, editorial, software, and animation, and technology was always part of the mix.
He studied Graphic Design at the University of Buenos Aires, served as a Typography teacher there, and holds many certifications in strategy, business, and leadership.
Connect with Eze for regular insights and ideas on brand strategy.
Book Ezequiel for your next event
Ezequiel has engaged diverse global audiences, from stadiums to virtual events and boardrooms, across both public and private sectors.
Ways of getting him into the room
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Give your audience a refreshing take on why safe brands lose. Ezequiel's talks cover branding, strategy, leadership alignment, and creativity, always built around how brands that win are the ones that avoid trying to fit in. Tailored content in English, Spanish, or Portuguese, for founder audiences, VC events, and startup conferences of any size.
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Get practical and hands-on. Interactive sessions on crafting a strategy, defining your positioning, sharpening your sales narrative and pitch, and aligning your team behind one bold direction. From wide audiences at events to small in-company groups, in person or remote, using the same frameworks behind the Epicenter™ methodology.
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Bring Ezequiel on as your next guest for straight talk on brand strategy, startup growth, and why most rebrands fail before they start. He’s appeared on dozens of podcasts internationally, sharing decades of experience in the world of brands, from his freelance days, through 22 years at Disney, to his current work with startups.
Just Creative
Podcast
In this episode with host Jacob Cass, Ezequiel unpacks why early-stage startups often look and feel like a mess and how to fix it. They get into why founders treat brand as an aftermath, the biggest branding red flags and horror stories from the startup world, the difference between branding B2B vs. B2C startups, and more. [ENGLISH]
La Fórmula
Podcast
In this episode with host Mili Hadad, Ezequiel breaks down what separates startups in survival mode from those that last: a long-term perspective, customer-centricity, and intentional singularity. They also get into what founders can learn from how Disney plans decades ahead. [SPANISH]
On stages across 15+ countries, and counting.
What founders like you say
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“Ezequiel excels at interpreting situations to optimize them effectively. He guided us to think long-term and to question everything with intelligence.”
Guido Stefani
Co-founder & CEO, Extendeal -
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“Ezequiel’s methodology is highly practical. He masterfully leverages his experience to lead sessions and discussions in an inspiring way. Highly recommended.”
Juan Ignacio De Elizalde
Former CEO, Coca-Cola Iberia -
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“Ezequiel is a true master of branding. His ability to capture the essence of our dreams and bring the best out of everyone on the team is remarkable.”
Viviana Zocco
Founder & CEO, Ticmas -
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“Ezequiel's brilliant ability to conceptualize and elevate our vision clarified our long-term path and simply aligned all necessary aspects to achieve it.”
Iván Spollansky
Co-founder, Sienes -
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“Ezequiel was our compass, deeply understanding our market and providing the clear direction we needed to move forward confidently. His sessions were dynamic and stimulating.”
Javier Aguirre
Co-founder, Extendeal -
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“Ezequiel was insightful and brought out the best out of our team. He expertly led discussions and provided immense value, clarity, and alignment.”
Ari Szarf
Head of Growth, Datamart
Ready to get serious with your brand?
Serious means no more guessing what makes you different. It means your team is aligned, your position is clear, and the brand is built to match your ambition.