We are on a mission to nurture you with the knowledge, tools and clarity you need to craft a legendary brand as your legacy.
This is why ↓
The Click
Is not a sound. It’s the feeling of a breakthrough. The awakening moment when visionaries like you see beyond and perceive the extraordinary potential of their business.
Like Neo in “The Matrix”. Once he begins to see the code, the fight is no longer impossible. Because he started to believe. He clicked.
We aspire to guide you towards your own click by igniting your strategic thinking, so you can improve at your job as a leader.
It’s simple, but it’s not an easy journey. That’s why we are going to walk alongside you every step of the way until you put branding at the heart of your business.
Once you do that, you will be on your way to crafting your legacy.
Welcome to clarity.
About Ezequiel Abramzon
Ezequiel Abramzon is the founder of LALO and a globally recognized brand consultant with 30+ years of creativity, branding, and innovation expertise across multiple industries.
His career includes a transformative 22-year tenure at The Walt Disney Company, where he played a key role in developing major brands like Disney, Marvel, Star Wars, Pixar in Latin America and Europe leading award-winning international teams that created experiences, products and services, and supported the launch of movies, TV channels, radios, shows, web, video games, virtual worlds, apps, theme parks, books, stores and merchandising. As a General Manager, he led Disney's digital transformation in Latin America launching its digital marketing, social media, digital advertising, gaming and digital content operations.
Before Disney, he worked as a freelance designer and illustrator in different creative industries: Advertising, Editorial, Software, Animation and Event Production.
He has also served as a Typography teacher at the University of Buenos Aires, Argentina, between 1996 and 2004.
Ezequiel studied Graphic Design at the University of Buenos Aires (UBA), Business Management at the Instituto Argentino de la Empresa (IAE) and did countless face-to-face and online trainings related to the digital world, creativity, innovation and leadership.
He’s a certified Brand Architect with Marty Neumeier’s Level C.
Argentinean by birth, enriched by the experience of having lived in the UK, and currently based in Spain, Ezequiel's international perspective and commitment to brand building empower entrepreneurs around the world to create lasting legacies.
Guest speaking at The Ground Up
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The Ground Up - Part 1
In this film by Max Jung, Ezequiel joins a group of renowned experts to share his thoughts about his own journey and the fundamentals of brand strategy.
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The Ground Up - Part 2
In this film by Max Jung, Ezequiel joins a group of renowned experts to share his thoughts about his own journey and the fundamentals of brand strategy.
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The Ground Up - Part 3
In this film by Max Jung, Ezequiel joins a group of renowned experts to share his thoughts about his own journey and the fundamentals of brand strategy.
Guest speaking on JUST Branding Podcast
Matt Davies and Jacob Cass are the hosts of one of the most important shows about branding. They interviewed influential figures in the world of brands such as Marty Neumeier, David Aaker, Sagi Haviv, Chris Do, Michael Johnson among many more legends. In this episode, Ezequiel shares his journey in the world of brands and talks about the 6 traits of the brand mindset.
Other guest speaking
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DTC Growth Hacking Podcast
In this interview with friend and former Disney colleague Rob Maigret, Ezequiel talks about his journey, Branding, Purpose, Disney and more.
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Let’s talk brand Podcast
In this interview by Łukasz Murawski, Ezequiel shares his journey in the world of brands and shares the fundamentals of brand building.
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The Future of Creativity
Invited by The Futures School, Ezequiel shares “how creativity saved him” and why he thinks that “without creativity, there’s no future”.
Ready for ‘aha’ moments?
Your brand mindset is there, waiting for you to unleash it. It will require a bit of focus and smart work, but the outcome is worth it. If you want to know how, click below ↓