Brand strategy for startups. Brand mindset for founders.
You can’t build the future of your brand with solutions from the past.
We have a modern take on consulting to help you align your business and everyone in the organization by embedding brand-led thinking and practices into your day-to-day.
We help you make the click so you stop trying to sell a product and start building a brand.
By combining expert facilitation, strategic insights, educational components, and brand management fundamentals we get to the core of the business in order to understand, redefine, and address the challenges you and your teams face, and seamlessly provide the strategic clarity and creative direction needed to overcome them.
What is brand strategy?
Is the integrated set of decisions you make to influence how people feel about your brand.
What is a brand mindset?
Is the set of principles, beliefs and attitudes that shape how you think of your brand and make decisions for your business.
Your brand strategy will thrive with a brand mindset.
Think of the brand mindset as the software you install in the hardware, your brand strategy.
The 6 traits of a brand mindset
You are self-aware
You know what you stand for and your informed worldview is shared by your team.
You think long term
You have a convincing take on the future of your business and that leads the short-term.
You are people-centric
All your decisions are made with your employees and customers at the heart of everything you do.
You are clear
You know what makes your offer unique and can express it confidently anywhere, anytime.
You are inspirational
You have an engaging story to tell about how you can help your customers thrive.
You build experiences
Everything you do is a branded experience that fosters positive feelings in your customers.
It is the most powerful way of making your vision tangible and aligning everything.
You need our help if you can’t answer the following questions clearly and confidently:
Why are we here?
Who are we and what’s our business’ DNA? What are the values and beliefs that shape our organization’s culture?
Who do we serve?
Do we understand our core customers? Who are they, and what do they want or struggle with?
Where do we play?
How is our market landscape and, more importantly, what’s the category we are in and the position we want to occupy on our customers’ minds.
What makes us win?
Why are customers going to choose us instead of our competitors? What is the one thing that makes us unique, in a compelling way?
How do we grow?
How is our brand going to be experienced by our customers? What’s the narrative around our offer? What systems are we going to establish to nurture, assess and coordinate all brand matters?
No formulas, just teamwork suited to your goals.
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Consulting
We challenge you to think about what your brand stands for and why that matters to your customers through in-person and remote workshops that drive your business forward.
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Speaking
We love what we do so much that we can’t stop talking about it and would be delighted to share it with you and your team. Our main topics circle brand and storytelling.
